Build Your Brand as an Artist

2 Hours, Wednesday, November 15
Wednesday, 6:30 pm - 8:30 pm
Fee: $15.00
Member Fee: $10.00

Learn to establish and build your professional brand. Fine tune your skills as a creative writer, graphic designer, and public relations guru to become your own best salesperson.

Trace Chiodo is an independent graphic design professional skilled in the art of visualizing ideas. He has served clients nationwide and internationally for over 18 years. During this time he worked with two artists who have shown in top galleries around the world. This relationship changed the direction of Chiodo’s focus by becoming more immersed in the art world and helping more local and regional level artists prepare their brand.

“My goal is to make my clients look their very best using graphic design that is tailored to reflect their artwork, vision, and personality. I get to know my clients and I listen to their needs, their goals, their visions and dreams. Then, after all of the necessary ingredients are gathered, I set out to design something custom made just for them. I passionately create with excellence in order to present each of my clients with the highest quality of work.”

Jessica Zalewski comes to Racine Art Museum (RAM) from a liberal arts and business background. She has a BA in history and French Language and Literature from Smith College, in Northampton, Massachusetts, and an MBA from the University of Massachusetts in Amherst. She has further developed her passion for writing, editing, and graphic design working as marketing and publications manager at RAM. Zalewski’s experience over the last 14 years leading public relations for the museum combined with her work as an award-winning fine art photographer, an independent curator, and an Art City contributor for The Milwaukee Journal Sentinel make her uniquely qualified to understand the writing challenges for artists.

She is invested in Southeastern Wisconsin as a member of the steering committees for the annual get bEHIND the aRTS studio tour of Racine and Kenosha and for ArtRoot in Racine, actively supporting the importance of the arts to build and sustain thriving communities.

Online registration closes three days before class begins.
Class is held at RAM's Wustum Museum, 2519 Northwestern Avenue, Racine.

Session has concluded.
Please call 262.636.9177 for class availability or more information.