RAMA Board + Friends Social Media Toolkit
Thank you for helping us promote SAVOUR 2022! You are part of a community of individuals dedicated to furthering RAM’s education and exhibitions programs, as well as supporting local artists, restaurants, and food venues.
This social media toolkit provides downloadable images and resources to help you build excitement and support for our signature fundraising event. We’re grateful for everything you do to help spread the word. This toolkit is intended for a beginner audience, although some viewers with an intermediate level may find parts of the toolkit useful.
About SAVOUR
This year’s SAVOUR is Racine Art Museum’s fifth annual art benefit, showcasing the diverse flavors of Racine area cuisine paired with art specially created by local artists. These pairings are offered in the form of curated Food + Art stations onsite at RAM’s Wustum Museum as well as experience packages—which blend a tempting selection of art, food, and drink for small groups—available for bidding in an online auction.
Online livestreaming event segments will be free to anyone who would like to watch the program at home, bid in the online auction, be inspired and make a gift. Our in-person experience will follow all current health and safety recommendations.
Date: Saturday, September 24
Time: 5:30 – 10:00 pm
Place: RAM’s Wustum Museum of Fine Arts
SAVOUR Support
Proceeds from SAVOUR 2022 will go toward exhibition and education programming at RAM and RAM’s Wustum Museum, including:
- RAM on the Road
- SPARK!
- Community hands-on art events
- RAM Showcase Exhibitions
- RAM’s mission to teach, exhibit, collect, and preserve contemporary art, while making it accessible for people of all ages and abilities
In addition to sustaining RAM’s education and exhibitions programs, proceeds
also provide funds for local artists, restaurants, and food venues.
Participating artists receive a stipend as well as 50% of proceeds from artwork sold.
Participating restaurants and pop-up food venues receive compensation for their time and expenses.
Using the Toolkit
Thank you for using the power of your social network to help make art accessible for people of all ages and abilities. Below you will find downloadable graphics, social media posts, emails, and talking points – the tools you need to inspire friends and family to learn more, give, and share.
Remember, the best messages are ones that come from the heart, so please feel free to personalize your outreach, letting your network know why RAM’s work is important to you. And don’t forget to use #SAVOUR2022 in all of your social media outreach!
Invite friends and family to ask for their support. Reach out and invite them to your page and let them know about SAVOUR on September 24.
- Email and social media are easy ways to reach out to your network. Or pick up the phone if you prefer.
- Follow-up on your invitations to participate (sponsorships, monetary donations, tickets). Two or three rounds of messages are often needed, and reminders are often appreciated by folks who want to support you and RAM.
- Say “thank you.” We encourage you to contact and thank donors soon after they donate. (Each donor will also receive an acknowledgement from RAM after October 1)
- Don’t forget to post and tag RAM during the event!
Channels
- Text or Call
- Word of Mouth
Hashtags
Use HASHTAGS in your captions. Hashtags help expose your posts to new people, as well as help RAM, find your content. Social media best practices indicate the number of hashtags to use per post are:
- Facebook: 0-1
- Twitter: No more than 1 hashtag per post
- Instagram: No more than 3-5 hashtags
- LinkedIn: 1
- TikTok: 2-3
SAVOUR Talking Points
About RAM
- RAM currently has the largest contemporary craft collection of any museum in the US
- By current count, 41% of the artists in RAM’s collection are women. This percentage—which is consistently increasing—is already substantially greater than the ratios calculated at other organizations with permanent collections and active exhibition programs.
- RAM’s craft focus was established in 1989 and its works on paper focus was created in 1943
- Our works on paper collection includes drawings, watercolors, prints, photographs, and handmade books
- Our two campuses look different from each other and offer different but linked experiences to the public
- RAM is the community’s living room: you go there to see exhibitions, meet people, shop, and move on to explore the rest of the community
- RAM is home to an increasingly internationally known permanent collection
- Wustum Museum is the community’s family room or den; it provides an encouraging more casual environment in which one can create—paint, throw a pot, hand paint a scarf
- Wustum is home to the local artist community
- The wide range of educational offerings at Wustum serve many different kinds of people from early childhood through old age in participatory classes (studio programs) and interpretive learning (guided tours)
- Both campuses exist to encourage lifelong learning and creativity on all levels to help us encourage people to become creative problem-solvers
- We exhibit artists with national and international reputations at RAM and artists with local and regional reputations at Wustum
- The museum is professionally accredited – only 5% of the cultural institutions in the US have achieved this professional designation
- Racine’s history as the home to Western Publishing and its color lithography process is also reflected in our prints and drawing collection
- RAM is the community’s living room: you go there to see exhibitions, meet people, shop, and move on to explore the rest of the community
Funding
- Except for a small management fee for the City-owned Wustum facility, RAM receives zero direct tax dollars from any government entity
- We are dependent on donations, grants, members, retail, and tuition to pay for everything we do
- When raising funds to build RAM and, since then, to maintain programs at both campuses, we stressed that RAM would do two things:
- Give the people who live in this area a sense of pride for the place they call home
- To create a positive image for the Racine Community in the world outside
Audiences
- We serve local, regional, and national/international audiences simultaneously with our collection and exhibitions
- Our local audiences are the 11 million people living within 100 miles of the entrances to our two campuses
- According to Real Racine, RAM generates a positive $5M spin-off in the local economy each year
- People who visit our exhibitions and programs from outside Racine buy meals, go shopping, check out other cultural offerings in the community, go antiquing, etc.
- Over 60% of our annual visitors come from outside Racine County and more than 25% of our supporters—including our largest annual contributor—live outside Racine County
- RAM serves the local community by creating an attraction and by serving the national craft field and its artists—who are an underserved group within the fine arts world
- When we say craft we mean artworks that are either functional, sculptural, or decorative, created in ceramics, fibers, glass, metals, polymer, and wood
- This includes but is not limited to functional clay (teapots, bowls, mugs), textile wall hangings, handmade jewelry, handmade furniture, and sculptures made of any of these materials such as RAM’s non-functional basket collection
- Craft artists are also the “blue-collar” workers in the fine arts because they make things with their hands
- They must have ideas and also be able to carefully craft and execute their concepts
- This links our focus in craft directly to this community’s history of being a center for skilled blue-collar workers who made their living with their hands
- We constantly strive to serve all people in this very diverse community. This is a work in progress, but since 2008, the number of people of color we have served each year has grown from 8% to 50.4%
Other resources about RAM
Sample Posts
Mark your calendars! RAM’s fifth annual SAVOUR art benefit is on September 24. I plan to [give back/be there/etc.] and I hope you’ll join me! For more info, visit: https://www.ramart.org/savour/ #SAVOUR2022
I just made a gift to @RamArtMuseum for SAVOUR 2022 to show my love for the arts! Check it out at https://www.ramart.org/savour/#SAVOUR2022
Join me at @RamArtMuseum for SAVOUR 2022 – and support art programming in Racine. Visit https://www.ramart.org/savour/ to learn more. #SAVOUR2022
Did you know @RamArtMuseum currently has the largest contemporary craft collection of any museum in the US? Support this local treasure by sponsoring #SAVOUR2022 – RAM’s annual art benefit!
Social Media Posting Tips:
- Twitter posts should be no longer than 280 characters
- Twitter and Facebook posts should almost always be accompanied with a visual, either as a link preview or an uploaded visual asset
- Instagram posts use square images
- Instagram posts can include up to 30 hashtags, but we recommend up to 5 strong and specific hashtags
- Do not simply upload all of your videos to YouTube and share links from there. Each social media site is its own country, with its own etiquette, language, and culture. Uploading a video file directly into Facebook (also called native video) dramatically increases reach and engagement. We encourage directly uploading the video file into your social media profiles, with attribution linking back to RAM.
Graphics and Images
On desktop, right click “save image as” or on mobile, press & hold until a prompt pops up and save image on your camera roll.
Savour Graphic Facebook
Savour Graphic Instagram
