The 2021 SPARK! Creative Engagement Conference will be a virtual event with national presenters and experts in the field of dementia and memory loss. This conference will address how to start a new SPARK! program at a cultural institution from conception to implementation. Attendees will learn how to successfully engage your SPARK! participants through creative engagement including poetry, art making, storytelling and more. Sessions will include brain health, best practices, program logistics, and activity ideas. Sessions will be repeated so you will have multiple options for participation.